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Direct Response Copywriting

  There is a great deal of direct response copywriting in the world today.  Direct response copywriting can take several different forms.  It could encompass a direct-mail campaign as well as ... More

9 secrets Mark Twain taught me about advertising

  “Many a small thing has been made large by the right kind of advertising.” Advertising is life made to look larger than life, through images and words that promise a wish ... More

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