What’s Popular in Print for 2016

shutterstock_341082776Our last article, “Is Printing Dead? No! Here’s Why.” explained why direct mail and other traditional marketing tactics are still going strong. With all of that said, we think it’s time to take a look at some of the industry’s trends for 2016. Print, as a whole, is booming and we’re thrilled to see the excitement towards new opportunities. Here are a few of the most popular print project types throughout the United States.

Powerful Packaging (and Labeling)

With so many products available on the market today, it can be difficult for companies to get noticed. There has been a huge upswing in demand for beautifully designed, eye-catching packaging and labeling for products. Brands want to create a product that not only satisfies the needs of the consumer, but also looks beautiful as an added bonus!

Green Materials and Services

As the state of the environment becomes a greater and greater concern for many, “green” or “eco-friendly” options are on the rise. Recycled papers, environmentally safe materials, and other sustainable choices are being requested more often than ever. Print marketing is crucial to your business’ success, but doing so responsibly is important.

Personalization

From a branding standpoint, personalized pieces resonate incredibly well with consumers. They love to see their name because it makes them feel as though they’re more than just a recipient on a mailing list. A letter from the owner, a brochure about upcoming events…each item works to increase brand recognition which leads to greater company loyalty.

Want to get in on the excitement? Our experts can help you understand the benefits of professional print marketing materials for your business. Get in touch with us today for a free quote!

Great customer service, friendly, easy to work with. The quality of the work is excellent. I recommend EBA Printing all the time.

Moshe R., Mequon, WI

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