In the effort to transition art to a more mainstream medium, you may try to use many different types of marketing strategies to do so. By engaging an audience by a variety of means, which may include Internet strategies, you may also consider using various printing strategies that may include brochures, direct mailings, newsletters, fliers, post card, catalog printers, mass mailings, cheap booklet printing projects, letters and various other correspondence to let the public know that art is intended for everyone to enjoy. When you enlist every possible measure of marketing strategy into your arsenal, you stand the best chance of bringing art to the masses with ease.
Of course, the answer to transitioning art to a more mainstream medium lies more with the perception of art than the creation of art, so it is important to help the public understand that the art is there for their discernment and for them to look at art in terms of what it means to them and reflect on that aspect of it, in order to enrich their lives and accept art as a medium that includes them. Sometimes art can seem intimidating to many people so your job as a marketing expert who hopes to bring art into the mainstream is to give the public a sneak peak at art and how they can not only view it but how they can also interact with it and how it can better their lives.
Catalog printers will help you when putting together an informative collection of art pieces, as well as a brief back story about each piece in order to give the viewers a teaser taste and draw them in to want more. Cheap booklet printing will help you put together the perfect brochure so that the general populace will be clamoring for an opportunity to visit their local art gallery in hopes of seeing a special piece in person to have a more personal perspective.