Tips to Promote Your Small Business with Print Marketing

small business print marketing ideasA lot of attention is directed toward digital marketing these days. Despite that, print marketing is still as effective as ever and a wonderful way to help grow your small business. Our experts have been helping develop unique print campaigns since 1959.

In this article, we’d like to share with you a number of ideas you may want to consider for marketing your own small business as we continue into 2017. Now is a great time to check progress on your plans, reevaluate your budget, and make some changes!

Business Cards and Loyalty Cards

We have written articles in the past about the importance of great business cards and tips for creating great ones. Simply put, business cards are an essential marketing tool. They act as, in many cases, a first impression for potential clients and create a visual and mental link.

Loyalty cards are simple for customers to keep on hand and work to encourage repeat business. All you need to do is determine what reward or promotional value customers will receive in exchange for their continued business!

Direct Mail

Email may be a quick and easy tool, but it is not nearly as effective as direct mail. Studies show nearly 80% of consumers will at least scan or read advertisements they receive in their mailbox. Though they may not act on it right away, the exposure is much greater. For comparison, the average open rate for email campaigns is about 20%.

Brochures

Whether you frequent trade shows or simply want an all-inclusive overview handout for your business, brochures are a fantastic option. Available in a variety of styles, sizes, and folds, brochures are incredibly versatile – you can hand them out at events, mail them in an envelope, or find establishments to leave them for passersby.

The friendly, knowledgeable team at EBA Printing is here to help you find the best printing solutions for your small business. Get in touch with us today to request a custom quote and get your business the attention it deserves!

Great customer service, friendly, easy to work with. The quality of the work is excellent. I recommend EBA Printing all the time.

Moshe R., Mequon, WI

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