Is Printing Dead? No! Here’s Why.

shutterstock_124425286It seems everywhere we turn there’s someone proclaiming “digital is taking over” in the world of marketing. The truth is, that couldn’t be further from the truth. While there’s no arguing digital has absolutely grown over the past 10 years, print pieces are still an essential element in the marketing mix. Here’s why.

Igniting The Senses

One of the greatest benefits to printed materials is simple: they are tangible. Even something as small as a business card can be held in your hand and saved in a way a digital version never could.

Avoiding The “Delete” Button

For digital materials, it’s far too simple to tap that “delete” button and get rid of something forever. While it’s possible for people to toss things in the trash or recycling bin, it takes a greater amount of effort to do so. This means a customer has to physically pick it up and walk it over to the bin to get rid of it. They are forced to interact with it for a longer period of time, giving your brand a better ability to have a lasting effect.

Print Is Friendly!

How many times have you heard someone say “I get way too many emails in a day!” A huge benefit to direct mail print pieces is the fact they’re considerably less aggressive than email. Consumers can peruse them at their leisure without feeling the anxiety of the dreaded unread emails icon number that seems to only grow, never get smaller.

Digital marketing methods may be growing in popularity, but that only means the opportunities for print are, in turn, greater. The experts at EBA Printing have been helping companies of all sizes capitalize on their strengths through expertly designed print marketing materials. Let our dedicated team help you find the best method of lead generation for your company!

Great customer service, friendly, easy to work with. The quality of the work is excellent. I recommend EBA Printing all the time.

Moshe R., Mequon, WI

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