How Print and Digital Marketing Work Together

how print and digital marketing work togetherIf you’re reading this, you likely understand the role of digital marketing. The internet provides easy access to helpful information right at your fingertips. Social media allows you to stay connected with friends, family, and your favorite brands. Email continues to be one of the most effective marketing tools available.

While digital marketing is great, it can be made even more effective when used in conjunction with traditional print marketing. By using a variety of printed materials to capture the attention of customers, you can boost traffic on your digital channels.

Catalogs To Boost Web Traffic

A professional catalog is a fantastic way to provide people with information about all your product offerings. Using eye-catching photos, an attractive design, and high-quality paper will help improve your brand’s image. Even better, you can use a catalog as an opportunity to send people to your website to make a purchase. By consistently stating customers can go online for more product information or to place an order, you’ll help boost traffic on your website.

Sending People To Social Media Channels

Let’s face it: people spend a lot of time on social media. Whether they’re browsing Facebook, checking the latest Tweets, or scrolling through Instagram photos, people love to use social media as a means to get information. Dedicating space on your printed materials to encourage people to “follow” or “like” you on social media is incredibly helpful. If you’re already designing printed pieces, it doesn’t take much space to add! If you aren’t, you can easily create a business card size design to place at reception desks, cash wrap counters, or elsewhere.

Claim Offers In-Store Or Online

Landing pages on your website (individual pages used for a specific promotion or reason) can help you capture valuable lead information quite simply. It’s simple to create a call to action on a printed piece like a postcard, flyer, or sticker and have a corresponding page on your website where they can go to get more info or submit a request.

If you’d like to learn more about how your company can utilize traditional print marketing to help boost online and digital marketing effectiveness, get in touch with an expert at EBA Printing today. We’ll help you find the right solution to fit your needs – at a great price!

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