How To Make Catalogs That Wow

tips for catalog printingMany businesses thrive on online sales, others see most of their income from in-store purchases. No matter the case, catalogs are a great marketing tool for many industries. Whether you are a business-to-business wholesale retailer or a high-end boutique, a well-designed catalog can be a huge benefit.

Working with a reputable company is the first and most important step in the process. It is important to find a printer who has experience in printing the type of catalog you desire and is known for quality service. Before starting, you should also have an idea of how many catalogs you will need, the size of the catalog, and the number of pages. Providing this information will allow for a more accurate price quote.

Cover Design

Maybe you should not judge a book by its cover but that is definitely not the case with catalogs. Your catalog cover is the first impression of your company and should feature a captivating design. A bold image or bright colors are an excellent way to entice readers to explore further! Generally, a catalog’s cover will be printed on thicker paper than the interior pages. This will help increase the life of the catalog.

Body Design

The interior pages of a catalog are often printed on lighter weight paper stock than the cover. Depending on the nature of your business, you could use something heavier or lighter. If you sell industrial parts, lighter paper may work just fine. For more expensive products, you may want to consider heavier stock for a more high-end look and feel.

The content on the pages should be carefully thought out and well-designed. Whether or not customers can purchase directly from the catalog, it is a good idea to include at least some pricing information. If you plan to design new catalogs often, you can certainly include promotional sales. If not, your best bet would be to leave those out so the information stays relevant longer.

Binding

There are a variety of different binding types used for catalogs. Again, the nature of your business will determine which may be best, as well as the number of pages. Saddle stitched or loop stitched will work well for catalogs with fewer pages, whereas perfect bound or spiral bound are better options for those with a large number of pages.

The experts at EBA Printing have been helping companies across the country develop business catalogs since 1959. Our team of dedicated individuals can help you through the entire process, including design! Get in touch with us today to learn more and get a custom quote.

Great customer service, friendly, easy to work with. The quality of the work is excellent. I recommend EBA Printing all the time.

Moshe R., Mequon, WI

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