How to Create an Effective Brochure

shutterstock_1577808It’s not often you hear marketing teams talking about brochures. For many, they’re an afterthought. They may not have the “wow” factor of some other elements, but a well designed brochure can have great benefits for your company. The experts at EBA Printing have been helping create stunning printed marketing pieces since 1959 and have a few tips to share with you. Read on for more.

Know Your Customers

Just as with any marketing strategy, it’s important to know a bit about who you’re targeting. By doing so, you can better cater to their needs and capture their interest. Will they respond better to beautiful imagery or would they prefer more facts and figures? The more you’re able to pinpoint your customers’ needs the more effective the piece will be.

Show Your Creativity

When you think about brochures, you probably have an idea in your mind of what the typical one looks like. One way to make yours stand out is by taking a unique approach to the design. Why not try an accordion fold instead of the standard trifold or rotate the orientation of the content for a twist on the standard layout?

Keep Things Simple

While it’s great to showcase your creativity, it’s still important to keep things clean and cohesive. Though it may be tempting to utilize a variety of fonts in the design, you’re best off keeping the font selection to a minimum (think one body font and one header font). This helps to minimize confusion and keep focus on the most important element – the content.

Make Your Point

Something we often have to remind clients when designing brochures is this: it’s a brochure, not a book. It can sometimes be difficult to get your point across in so few words, but the point of a brochure is to be a quick read. Keep the big words and lengthy paragraphs to a minimum and get to the point. Focus on information that will catch the reader’s attention.

Don’t Forget The Call-To-Action

Without a call-to-action, your brochure won’t serve much of a purpose. You can’t assume readers will automatically respond, so it’s imperative you include something which asks them to reach out. Contact information, website, and social media profiles (if you have them) are good things to include. If you can swing it, a promotion or reward for contacting you is also a good idea.

If your company is looking to create a new brochure or would like to learn more about the benefits of brochure printing, get in touch with an EBA Printing expert today!

Great customer service, friendly, easy to work with. The quality of the work is excellent. I recommend EBA Printing all the time.

Moshe R., Mequon, WI

EBA Printing Customer Reviews