Benefits of Direct Mail Marketing

why direct mail is worth the investmentSharing promotional information via mail is something businesses have been doing for many years – and for good reason! Direct mail is a targeted, cost-effective way to get your message across. EBA Printing has been helping businesses since 1959 and our experts know what it takes to create a successful campaign. Here are a few reasons direct mail is worth the investment.

Measurable

Measuring the success of your campaign can be quite simple. By adding a unique key or code to your piece, you can keep track of the number of people who use the coupon or take advantage of the promotion. From there, you can calculate profitability based on the number of uses.

Flexible

From simple postcards to elaborate catalogs and packages, the options are endless with direct mail. Depending on how much you are looking to spend, you can include as much or as little information as you would like in your piece.

Cost-Effective

With a simple digital design, a professional printer can produce thousands of copies quite affordably. For smaller companies who want to give direct mail marketing a test drive, pieces can be printed and sent in lesser quantities. This can help give small businesses a better idea of whether or not direct mail is worth investing in more heavily.

If you would like to learn more about how your company can utilize direct mail to drive sales and boost revenue, get in touch with the experts at EBA Printing today. We will work with you throughout the entire process to be sure your goals are met.

Great customer service, friendly, easy to work with. The quality of the work is excellent. I recommend EBA Printing all the time.

Moshe R., Mequon, WI

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