Articles

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Catalogs as a Way of Selling Products or Services

Catalogs generally range from small pamphlets to large bound books that contain hundreds of pages. By and large, catalogs consist of images or photos, the description of the products and ...

Celebrity Sightings In Chicago Restaurants

  Celebrity sightings in Chicago restaurants are by no means an uncommon occurrence, so you want to make sure that once you get a celebrity into your restaurant business, you keep ...

Chicago Printing Has A Name

  If you're looking for a source for trusty Chicago printing, look no more. We at EBA Printing specialize in delivering a quality product for some of the best prices in ...

Choosing a Full Service Printing Company

As a business owner, knowing how to choose the right printing service is very important. Not choosing the right commercial printer can cost you a lot of money, time, and ...

Choosing the Best Canvas for Your Flyer Artwork

  In addition to your design and layout, your paper choice can have a significant impact on the success of your flyer printing project as a promotional tool for your business. Commercial ...

Choosing the Right Paper

One of the most important details in a printing project, and the one that gets discounted the most, is selecting the appropriate paper. Whether you are printing business cards, brochures, ...

Closing in on Effective Advertising

  Get out all the ads you ran last year. Go ahead. Tear them out of your magazines or newspapers (if you’re lucky enough to have proof sheets, so much the ...

Commercial Ink And How It's Produced Today

  Ink formulations have come a long way from lampblack and egg albumen. As with all technology, we enjoy the advances of modern adaptations that have optimized our ability to use ...

Designing A Full Page Magazine Ad And Getting It Ready For Print

  When designing a magazine ad, you want the highest quality possible. Ads are meant to communicate a message effectively and quickly, bringing in new business and more revenue, as well ...

Digital Printing and the Short Run Process

  When you need brochures, postcards, business cards or posters printing in small quantities and fast turnaround time, who do you turn to? Surely not The Flash, your comic superhero that ...

Direct Mail – Don’t Assume, Just Test and Track

  Where to Start Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much ...

Direct Mail – Not What it Used to Be

  The number of businesses using direct mail marketing now compared to how many used this medium 10 to 15 years ago is staggeringly higher. More and more marketers understand its ...

Direct Mail Isn't Dead

Imagine a form of advertising that can potentially reach every household within the United States. It averages a $7.20 return for each and every dollar spent. It currently represents 12% ...

Direct Mail Marketing Is Still Beneficial

  Small town businesses rely on two things, word of mouth advertising and repeat business. It is inevitable that the promises of success associated with internet marketing will penetrate the small ...

Direct Response Copywriting

  There is a great deal of direct response copywriting in the world today.  Direct response copywriting can take several different forms.  It could encompass a direct-mail campaign as well as ...

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