Marketing - Snail Mail Vs. E-mail

It was not too long ago that most people had no internet leave alone e-mail address. But internet brought in a new era that is full of unlimited information. Internet gave birth to electronic mail popularly known as e-mail. E-mail opened new avenues to the world of communication. In the beginning e-mail was only used as another means of communicating with other people for personal or business related matters. Now people of every age group have an e-mail address. But, since past few years its potential for marketing has been exploited to its maximum both in good and as well as bad manner. At the same time who can disregard the services of direct mail which has been operating since nearly two centuries? It is still the preferred method of communication for many people.

Direct Mail Isn't Dead

Imagine a form of advertising that can potentialy reach every household within the United States. It averages a $7.20 return for each and every dollar spent. It currently represents 12% of all advertising expenditures, that's over $45 billion dollars in spending a year. It has been shown to increase the value of a customer by 10% if your business is just a website, and by 188% if your business is brick & mortar. If all three are used, the complete synergy has been shown to increase customer value by a total of 465% vs. just a brick & mortar location.