Impact of Colors in Advertisements
The human brain places a large emphasis on appearance. You receive information over 15x faster through your eyes than through your ears. Because of this, an appealing visual appearance is vital to any advertising campaign.
Today, we are going to focus on one of the most important visual items to focus on in your campaign, which is color. While there are many other methods on increasing visual appeal, and we will cover them in subsequent articles, color is often one of the most neglected by the beginning advertiser.
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Direct Mail Isn't Dead
Imagine a form of advertising that can potentialy reach every household within the United States. It averages a $7.20 return for each and every dollar spent. It currently represents 12% of all advertising expenditures, that's over $45 billion dollars in spending a year. It has been shown to increase the value of a customer by 10% if your business is just a website, and by 188% if your business is brick & mortar. If all three are used, the complete synergy has been shown to increase customer value by a total of 465% vs. just a brick & mortar location.
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