Catalog Printing Tips
Okay, by now you know that printing and distributing a catalog will help you sell your product. You have chosen how you want to design your catalog but you have some printing questions. In this article I will help you explore all of your options and give you some catalog printing tips you can use.
Lets start with the cover of your catalog. What options do you have and which options should you choose for printing the cover of your new catalog?
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Direct Mail Isn't Dead
Imagine a form of advertising that can potentialy reach every household within the United States. It averages a $7.20 return for each and every dollar spent. It currently represents 12% of all advertising expenditures, that's over $45 billion dollars in spending a year. It has been shown to increase the value of a customer by 10% if your business is just a website, and by 188% if your business is brick & mortar. If all three are used, the complete synergy has been shown to increase customer value by a total of 465% vs. just a brick & mortar location.
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