Choosing the Right Paper
One of the most important details in a printing project, and the one that gets discounted the most, is selecting the appropriate paper. Whether you are printing business cards, brochures, or even a newsletter. Your printer, and your clients, will appreciate your having done a little homework.
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“C” is for “Creative Catalogs”
A lot have changed in the market over the years – a tough economy, rising prices of goods and customer’s need for high quality products have imposed new demands on businesses. Evidently, the need for helpful, reliable information has never been greater. Catalogs have always been a great source of product information. When people need to buy a product they refer to catalogs to guide them in finding the right product at the right price. But increasing sales does not necessitate creating the perfect catalog. A relatively small improvement in your catalog can already result in a proportionate increase in sales and profits.
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